@book{2237,
	author = {Bernstein, Joanne Scheff, and Kotler, Philip.},
	title = {Standing room only :},
	publisher = {Palgrave Macmillan,},
	year = {[2014]},
	address = {New York, NY :},
	edition = {Second edition.},
	note = {Previously published: 1997.}
}